Fashion Industry wants to develop UP into a fashion hub

Editor Editor

LUCKNOW: CII-Young Indians Lucknow Chapter organized an interactive session with all the famous personalities of Indian fashion industry on Oudh Fashion Summit named as ‘PEHNAWA’ in Lucknow recently.

Senior fashion experts like Rina Dhaka, MuzaffarAli, Asma Hussain, Manju Hundekar, Naina Ahmad, Aditi Jaggi Rastogi shared their expert views on how to promote the OUDH fashion culture at the global level and fetch better lively hood opportunities for all the artisans working in this field.

The state of Uttar Pradesh has a long cherished history of rich and diverse cultural heritage. The land of culture blended with style is known for its unparalleled contribution across the world. The magnificent art and culture of Oudh, since ages has added feathers to the world of fashion. Experts emphasized upon the importance to bring a paradigm change in positioning the state as a fashion hub to attract investments and partnerships for converting existing creativity into economic benefits to states and further taking it to the global market.

Manju Hundekar, principal NIFT, Mumbai, focused on establishing more craft institutes and producing such product which are backed by the global forecast. She also laid emphasis on the well-being of artisans. Renowned fashion designer, Rina Dhaka suggested to open design and craft centres at regional levels and skilled artists to be promoted further through the platform backed by CII.

Naina Ahmad, former Miss India and jewellery designer raised the point of establishing jewellery designing schools in the country. Asma Hussain, city’s popular fashion designer focused on creating a better platform for the craftsmen and also improve the basic infrastructure.

Muzaffar Ali, director, the guest of honour emphasized on the fact to think out of the box if residents want to promote the Oudh culture. “We must open virtual emporiums and further empower the kasbas”, he said. Dimple Yadav, Member of Parliament and chief guest told that the state government has already signed up a training program in collaboration with Tata Institute of Social Services (TISS) to train the craftsmen on specialized courses related to chikankari and other crafts.

Sachin Agarwal, chairman, CII UP State Council and MD PTC Industries, was of the view that the reference of Uttar Pradesh as the ‘cradle of Indian Culture’ is quite appropriate as within its boundary lie a multicultural, multi ethnic and multi religious population that has absorbed many of the nuances of foreign and immigrant cultures

Source:The Economics Times

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