How these 18 yrs old are helping small enterprises grow their business in tier 2 cities.


These days, every small enterprise wants websites, apps and want to promote themselves on digital platforms. Companies like Cubiccode, plan, strategize and execute such projects for a very affordable cost. Miss. Shivani Jadhav, Business Development Head of Cubiccode says: “These small businesses are the true employers in India as these businesses employee close to 90% of India’s workforce.”

Opening a startup that provides digital services to clients in Belgaum, a Tier II city in India, wasn’t a cakewalk for Sarvesh Kakkeri and his business partner Shivani Jadhav. The duo had a tough initial period getting clients on board. Starting a business venture in tier2 city is very challenging compared to metro cities in India. There are difficulties in finding properly skilled talents to work with, the client’s payments are always due and never on time, its very difficult in convincing the business owners from tier2 cities to move their business on a digital platform, where they have been practicing their traditional business techniques for decades! But as they say, for every problem there is a solution! In the same way, it is possible to build a successful startup in a tier2 city.

“Challenges we faced were the businesses in Belgaum were not interested to move towards the digital platforms, they were happy with their traditional practices, it used to take a lot of effort to convince them to give us a chance to prove ourselves right.” Says Sarvesh.

Stuck with inertia from their traditional practices, most business owners in Belgaum didn’t see the value in taking their business digital. As a consequence, Cubiccode struggled to get their initial break. “When we started in May 2016, we weren’t able to capture a single client until mid-August,” says Sarvesh.

Realizing they would soon face the reality of going under if they didn’t change their strategy, they tweaked their pitches, lowered costs, provided incentives and became digital evangelists. Today, they have a roster of 200+ clients, not just from Belgaum but from all across India and the world. And they aim to serve over 300 clients before the year is done.

Cubiccode Digital Media LLP is a web+app development and a digital media startup which has served over 200+ clients across India and Abroad. Currently, Cubiccode serves in 14 different cities in India.

Cubiccode provides numerous digital solutions for clients of all sizes across different sectors, ranging from small businesses to global corporations. Right from the start to the finish, our customized online solutions and web solutions are targeted towards only one goal: enhancing the online presence of our customers and making their business thrive to the core.

Due to such an impressive wide portfolio, Cubiccode got recognized in Top 10 web development start-ups of the year 2019 by Silicon India. Cubiccode was also awarded the title of Most Outstanding Web Development Company 2019 – Karnataka at AI Global Excellence Awards 2019.

Today, almost every other small business in Belgaum has taken their business digital with help of Cubiccode because of their cost effective solutions.  

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